• The NAR Settlement in 2025: What Laguna Beach & Orange County Buyers and Sellers Need to Know,Gerson Seise REALTOR

    The NAR Settlement in 2025: What Laguna Beach & Orange County Buyers and Sellers Need to Know

    The real estate landscape in Laguna Beach and Orange County has officially entered a new era following the 2024 National Association of REALTORS® settlement, with major changes taking full effect in 2025. While headlines made it sound dramatic, here’s the truth:The market didn’t fall apart, it just

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  • Little Freebirds Laguna Beach | Local Business Spotlight,Gerson Seise REALTOR

    Little Freebirds Laguna Beach | Local Business Spotlight

    In a town known for its creativity, coastal charm, and strong sense of community, locally owned businesses are a big part of what makes Laguna Beach so special. One of those beloved local spots is Little Freebirds, a charming children’s boutique that has become a favorite for families in Laguna Beac

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  • When AI Makes Homes Look Too Good to Be True: The Rise of Housefishing,Gerson Seise REALTOR

    When AI Makes Homes Look Too Good to Be True: The Rise of Housefishing

    Scrolling through online home listings, it’s easy to be impressed. Sunlight floods every room, landscaping looks like it belongs in a magazine, and kitchens have gleaming new appliances. But thanks to artificial intelligence, some listings are now closer to fantasy than reality. This new phenomenon,

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